An Introduction To Lead Generation

Lead generation is a crucial activity that feeds business growth. Lead generation is the responsibility of Marketing and Sales and could be acquiring new customers or up selling/reselling to existing ones. This article goes through the lead generation process in a typical B2B environment and further articles will be written to explain more about the ‘lead gathering‘ and ‘qualifying marketing leads‘ stages.
What is a lead?
A lead could be classified as a person/business that has expressed an interest in, ...